Model on the Set: Nike by Melitta Baumeister

Great day on the set with Sha’Carri Richardson shooting the promo for Nike’s new Vomero Premium and Pegasus Premium shoes by Melitta Baumeister!

Some behind-the-scenes on how a product campaign promotion is made:

I’m wearing @MelittaBaumeister, walking to the left of Olympic star Sha’Carri Richardson. I was a high jumper, Junior Olympian with a full scholarship to Texas Southern University. To be on the set with Sha’Carri was like a full circle moment. She is the perfect face for these shoes.

As a Junior Olympian in high school, my teammate was Carmen Jackson. Carmen is now a respected coach who had three of her athletes compete in the Paris Olympics alongside Sha’Carri! Small world.

I was also elated to work with fashion designer Melitta Baumeister, who is known worldwide, and Nike, the top sneakers brand. There are two Melitta Baumeister shoe designs: Vomero Premium (orange) and Pegasus Premium (green). The slogan is “run like no one is watching”. What a creative designer. The shoes are hand painted and have an eye on the side and bottom of the shoe. I was lucky to wear them all day. It’s like you’re walking on air. Available for purchase April 1.

From the moment we arrived there was such a welcoming staff. It was a big production: clothing, hair, makeup (the makeup artist had a wonderful spirit); we had robes and slippers. The spread by ElevateCaterNYC was almost too beautiful to eat. We went through a lot of rehearsals, tons of different setups. Basically this was a huge effort!